Consumer Awareness Research Index  ·  US Grocery & Home Goods  ·  Summer 2026
01
Environment
~$42B annual US sales  ·  Coca-Cola, Pepsi, Dr Pepper, Sprite
Primary concern

The Coca-Cola Company has been the world's #1 plastic polluter for six consecutive years according to Break Free From Plastic's annual brand audit — its branded plastic was found in 40 of 42 participating countries in 2023, more than the next two polluters combined. PepsiCo holds the #2 or #3 spot every year. Both companies' recycling pledges have had measurable impact on neither their packaging volumes nor the amounts found in the environment.

Also watch
Sugar-linked health effects Water extraction in drought regions Sugar cane labor abuses
02
Monopoly
~$40B annual US retail sales  ·  Modelo, Michelob Ultra, Bud Light, Coors Light
Primary concern

AB InBev (Anheuser-Busch) controls 500+ brands globally and dominates distribution networks in ways that disadvantage independent craft breweries — locking up tap handles, wholesaler relationships, and retail shelf placement. Regulators have blocked multiple AB InBev acquisitions over the past decade for antitrust reasons. The "craft" aisle is less independent than it appears: many recognizable labels are quietly owned by the same two or three conglomerates.

Also watch
Alcohol addiction & health costs Marketing to young adults Water-intensive brewing
03
Health
~$36B annual US sales  ·  Lay's, Doritos, Ruffles, Pringles
Primary concern

Salty snacks are among the most aggressively engineered ultra-processed foods — formulated with precise combinations of salt, fat, and flavor compounds calibrated to override satiety signals. Research consistently links heavy ultra-processed food diets to obesity, hypertension, and metabolic disease. Separately, multi-layer foil-plastic chip bags are functionally non-recyclable in virtually all US curbside programs yet carry no on-pack disclosure of this.

Also watch
Non-recyclable multi-layer packaging Palm oil in some snack lines PepsiCo / Frito-Lay among top plastic polluters
04
Environment
~$9B annual US sales  ·  Charmin, Angel Soft, Quilted Northern, Cottonelle
Primary concern

Over 1 million acres of Canada's boreal forest — one of the world's largest carbon sinks, storing nearly twice the carbon of all recoverable oil reserves — are clear-cut annually, in part to produce single-use toilet paper. NRDC's annual Issue with Tissue scorecard has awarded Charmin, Angel Soft, and Kirkland F grades for six+ consecutive years for sourcing exclusively from virgin forest fiber, despite recycled-content and bamboo alternatives now being widely available.

Also watch
Chlorine bleaching byproducts Harm to Indigenous boreal communities Boreal caribou & lynx habitat loss
05
Environment
~$7B annual US sales  ·  Bounty, Brawny, Sparkle, Scott
Primary concern

Covered by the same NRDC Issue with Tissue framework as toilet paper — Bounty, Brawny, and Sparkle consistently earn F grades for relying on virgin forest fiber over recycled content. Bounty's market share fell from ~39% in 2008 as private label and sustainable alternatives grew, but the major brands have largely resisted meaningful reformulation while continuing to market single-use convenience as a feature.

Also watch
Designed for single use Plastic shrink-wrap on multi-packs Bleaching chemical residues
06
Labor
~$7B US retail/grocery sales  ·  Folgers, Starbucks, Maxwell House, Dunkin'
Primary concern

The coffee industry ranks 4th among all industries for child labor prevalence (ILO). Smallholder farmers receive as little as 1–3% of a product's retail price, pushing families into poverty and children into the fields. Investigative reporting documented children as young as six working on Rainforest Alliance– and Starbucks-certified farms in Mexico, exposing major "ethical" certification schemes as insufficient. Nestlé has publicly acknowledged it cannot fully guarantee its supply chains are free of forced labor.

Also watch
Forced labor in Brazilian supply chains Pesticide exposure for farm workers Certification greenwashing
07
Health
~$7B annual US sales  ·  Tide, Gain, Persil, Arm & Hammer
Primary concern

1,4-dioxane — a probable human carcinogen — has been detected as a manufacturing byproduct in major detergent brands. California enacted a 2 ppm cap, prompting some reformulations, but no federal disclosure requirement exists. Synthetic fragrances contain dozens of unlisted volatile organic compounds (VOCs). Single-dose pods introduce polyvinyl alcohol microplastics directly into wastewater systems, and their dissolution rate in cold water has been questioned by independent researchers.

Also watch
Synthetic fragrance VOCs Plastic jug waste Legacy phosphate water pollution
08
Monopoly / Market Power
~$20B annual US sales  ·  Private label, Aquafina, Smartwater, Dasani, Poland Spring
Primary concern

Bottled water companies extract public water resources at near-zero cost and resell them at markups of up to 3,000× the cost of tap water. Nestlé/BlueTriton pumped 130M+ gallons per year from Michigan wells for just $200/year in extraction fees — while the Flint water crisis was unfolding in the same state. California regulators ordered BlueTriton to stop diverting water it had extracted without valid rights from a national forest spring for nearly 100 years. Indigenous communities from Ontario to California have been directly harmed by extraction near their territories.

Also watch
Plastic bottle waste Aquifer & stream depletion Indigenous water rights violations
09
Environment
~$10B annual US sales  ·  Pampers, Huggies, Luvs, Hello Bello
Primary concern

The EPA estimates 4.2 million tons of disposable diaper waste are generated in the US annually, accounting for over 12% of all nondurable landfill waste. Diapers can take up to 500 years to decompose, releasing methane and potentially leaching pathogens into groundwater in the process. Scientific assessments have detected pesticides, glyphosate, and dioxin traces in commercial diapers, yet manufacturers face no federal requirement to disclose ingredients or test for these chemicals before products reach the market.

Also watch
Dioxin from chlorine bleaching No federal ingredient disclosure requirement Petroleum-based plastic inputs
10
Health
~$10B annual US sales  ·  Cheerios, Frosted Flakes, Honey Nut Cheerios, Froot Loops
Primary concern

Several leading children's cereals exceed 40% sugar by weight, yet are marketed directly to children through cartoon mascots, toy tie-ins, and Saturday morning TV advertising. The FTC has raised concerns about food marketing to children for decades with limited regulatory result. EWG independent testing has also detected glyphosate residue in oat-based cereals including some Cheerios products — an herbicide the WHO classifies as "probably carcinogenic to humans."

Also watch
Glyphosate in oat-based cereals (EWG) 3-company market concentration (~75%) Synthetic vitamins masking ultra-processing

Key Sources